The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms
Informazioni aggiuntive
Autori
Conte L.,
Pellandini-Simányi L.
Tipo
Poster per convegno
Anno
2020
Lingua
Inglese
Sommario
This paper extends research in Consumer Culture Theory on the making of the consumer subject by examining (1) the performative role of nudging practices in businesses, (2) their underlying normative visions and (3) the concrete processes through which they shape consumers within the Foucauldian framework of neoliberal governmentality.
Parole chiave
Nudging, Business practices, Consumer subjects, Performativity, Governmentality
Editore
Jennifer Argo, Tina M. Lowrey and Hope Jensen Schau
Collana
Advances in Consumer Research
Luogo di pubblicazione
Paris
Pagine (o numero dell’articolo)
1190-1190
ISBN
9780915552818
