The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms
This paper extends research in Consumer Culture Theory on the making of the consumer subject by examining (1) the performative role of nudging practices in businesses, (2) their underlying normative visions and (3) the concrete processes through which they shape consumers within the Foucauldian framework of neoliberal governmentality.
Jennifer Argo, Tina M. Lowrey and Hope Jensen Schau
Advances in Consumer Research
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Nudging, Business practices, Consumer subjects, Performativity, Governmentality