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The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms

Informazioni aggiuntive

Tipo
Poster per conferenza
Anno
2020
Lingua
Inglese
Abstract
This paper extends research in Consumer Culture Theory on the making of the consumer subject by examining (1) the performative role of nudging practices in businesses, (2) their underlying normative visions and (3) the concrete processes through which they shape consumers within the Foucauldian framework of neoliberal governmentality.
Mese
ottobre
Editore
Jennifer Argo, Tina M. Lowrey and Hope Jensen Schau
Collana
Advances in Consumer Research
Pagina inizio
1190
Pagina fine
1190
ISBN
9780915552818
Località
Paris
Parole chiave
Nudging, Business practices, Consumer subjects, Performativity, Governmentality