Reading Direct-To-Consumer Advertising. A qualitative study from argumentation theory on its dialectical and rhetorical features
Additional information
Authors
Rubinelli S.,
Nakamoto K.,
Schulz P. J.
Type
Conference proceedings
Year
2007
Language
English
Series
In: F.H. van Eemeren, J.A. Blair, C.A. Willard, B. Garssen (eds.), Proceedings of 6th ISSA Conference on Argumentation, Amsterdam 27-30 June 2006, volume II, 1211-1217
