The market of digital wellbeing: Technology paradoxes in reverse and coping via consumer responsibilisation
Additional information
Authors
Type
Article in conference proceedings
Year
2024
Language
English
Abstract
This study explores the market of digital wellbeing as a means of coping with
technology paradoxes (Mick & Fournier, 1998). The study analyzes market-level
discourses of 371 digital wellbeing products, categorized into digital tools, gadgets,
information products, and services, to examine how digital wellbeing market
discourse frames these coping strategies. The findings reveal that the digital wellbeing
market emphasizes the inevitability of technology consumption, offering strategies for
reorganizing digital consumption rather than avoiding it. These strategies include self-
tracking, consumer education, and temporal detachment, positioning digital wellbeing
as a means to responsibly balance the inherent contradictions of technology use. The
study concludes that this market reinforces individual responsibility for managing
digital wellbeing, which may lead to increased consumer burden and shift attention
away from broader structural solutions.
Keywords
digital wellbeing, consumer responsibilisation, technology paradoxes
Conference proceedings
XXI SIM CONFERENCE "Brands and Purpose in a changing era"
Numero ( Mese )
October
Meeting name
XXI SIM CONFERENCE "Brands and Purpose in a changing era"
Meeting place
Milan - IULM University
Meeting date
17 - 19 October 2024
Pages (or article number)
1-5
ISBN
9788894782912
