Perceived personalization and critical success factors in digital fashion: an insight from fashion consumers
Additional information
Type
Article in conference proceedings
Year
forthcoming
Language
English
Abstract
This study explores perceived personalization in the online fashion context. It collects consumers’ experiences with personalization through focus groups. The contributions of this study are twofold: firstly, it advances the construct of perceived personalization by identifying the conditions under which individuals perceive an object to be personalized; secondly, it provides a comprehensive overview of its critical success factors.
Keywords
Personalization, digital fashion, consumers
Conference proceedings
Global Fashion Management Conference at Milan
Meeting name
Global Fashion Management Conference
Meeting place
Milan
Meeting date
2024
