Perceived personalization and critical success factors in digital fashion: an insight from fashion consumers
Informazioni aggiuntive
Tipo
Contributo in atti di convegno
Anno
in uscita
Lingua
Inglese
Sommario
This study explores perceived personalization in the online fashion context. It collects consumers’ experiences with personalization through focus groups. The contributions of this study are twofold: firstly, it advances the construct of perceived personalization by identifying the conditions under which individuals perceive an object to be personalized; secondly, it provides a comprehensive overview of its critical success factors.
Parole chiave
Personalization, digital fashion, consumers
Titolo atti di convegno
Global Fashion Management Conference at Milan
Nome convegno
Global Fashion Management Conference
Luogo convegno
Milan
Data convegno
2024
