Green lies and their effect on intention to invest
Additional information
Authors
Gatti L.,
Pizzetti M.,
Seele P.
Type
Journal Article
Year
2021
Language
English
Abstract
The article explores the consequences of greenwashing deceptions on intention to invest. It analyses whether the presence of a greenwashing lie to stakeholders is detrimental to intention to invest. When a company greenwashes, it deliberately deceives stakeholders about its environmental commitment. Our results suggest that greenwashing has a greater negative impact on intention to invest than a corporate misbehaviour unrelated to a deceptive communication. In order to understand how different forms of greenwashing may affect intention to invest, we develop a typology of greenwashing deceptions, based on the variety of greenwashing cases that have emerged recently. The results show that individuals are less inclined to invest in a company that falsifies its claims (falsification) and which engages in manipulative business practices (deceptive manipulation), as compared to a company that instrumentally selects which information to disclose (information selection) or tries to obscure misbehaviours through publicizing its good business practices (attention diversion).
Keywords
Greenwashing, CSR , Intention to invest, Corporate deception
Journal
Journal of business research
Volume
127
Pages (or article number)
228-240
Diffusion
License
CC BY-NC-ND
Visibility
Public
Status open access
Green
