Haven’t We Met Before? An Investigation on the Influence of Familiarity on the Cognitive Processes Underlying Reputation Formation
Additional information
Authors
Mariconda S.,
Lurati F.
Type
Book chapter
Year
2013
Language
English
Book
In Balmer, J., Illia, L., and Gonzalez del Valle, A. (eds.), Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century.
Publisher
Milton Park: Routledge
Start page number
130
End page number
146