Haven’t We Met Before? An Investigation on the Influence of Familiarity on the Cognitive Processes Underlying Reputation Formation
Informazioni aggiuntive
Autori
Mariconda S.,
Lurati F.
Tipo
Contributo in libro
Anno
2013
Lingua
Inglese
Libro
In Balmer, J., Illia, L., and Gonzalez del Valle, A. (eds.), Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century.
Editore
Milton Park: Routledge
Pagina inizio
130
Pagina fine
146
