Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies
Additional information
Authors
Chakravarti D.,
MacInnis D. J.,
Nakamoto K.
Type
Conference proceedings
Year
1990
Language
English
Series
in M. Goldberg, G. Gorn, and R.W. Pollay (Eds.), Advances in Consumer Research, Vol. 17, Provo, UT: Association for Consumer Research, 1990, 910-916.
