Advertising Claims and Evidence as Bases for Brand Equity and Consumer Evaluations of Brand Extensions
Additional information
Authors
Nakamoto K.,
MacInnis D. J.,
Jung H.
Type
Conference proceedings
Year
1993
Language
English
Series
in D.A. Aaker and A.L. Biel (Eds.), Advertising and Building Strong Brands, Proceedings of the 10th Annual Advertising and Consumer Psychology Conference, 1993, 281-297
