Advertising Claims and Evidence as Bases for Brand Equity and Consumer Evaluations of Brand Extensions
Informazioni aggiuntive
Autori
Nakamoto K.,
MacInnis D. J.,
Jung H.
Tipo
Atti di conferenza
Anno
1993
Lingua
Inglese
Collana
in D.A. Aaker and A.L. Biel (Eds.), Advertising and Building Strong Brands, Proceedings of the 10th Annual Advertising and Consumer Psychology Conference, 1993, 281-297
