Cognitive Associations and Product Category Comparisons: The Role of Knowledge Structure and Context
Additional information
Authors
MacInnis D. J.,
Nakamoto K.,
Mani G.
Type
Conference proceedings
Year
1992
Language
English
Series
in J.F. Sherry and B. Sternthal (Eds.), Advances in Consumer Research, Vol. 19, Provo, UT: Association for Consumer Research, 1992, 260 267.
