Cognitive Associations and Product Category Comparisons: The Role of Knowledge Structure and Context
Informazioni aggiuntive
Autori
MacInnis D. J.,
Nakamoto K.,
Mani G.
Tipo
Atti di conferenza
Anno
1992
Lingua
Inglese
Collana
in J.F. Sherry and B. Sternthal (Eds.), Advances in Consumer Research, Vol. 19, Provo, UT: Association for Consumer Research, 1992, 260 267.
