Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect
Additional information
Authors
Sheng S.,
Parker A. M.,
Nakamoto K.
Type
Other publication
Year
2003
Language
English
Edition
Association for Consumer Research Conference, Atlanta, GA, October 2002. Extended Abstract published in P.A. Keller and D.W. Rook (Eds.), Advances in Consumer Research, Vol. 30, Valdosta, GA: Association for Consumer Research, 2003, p. 47.
