Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect
Informazioni aggiuntive
Autori
Sheng S.,
Parker A. M.,
Nakamoto K.
Tipo
Altra pubblicazione
Anno
2003
Lingua
Inglese
Edizione
Association for Consumer Research Conference, Atlanta, GA, October 2002. Extended Abstract published in P.A. Keller and D.W. Rook (Eds.), Advances in Consumer Research, Vol. 30, Valdosta, GA: Association for Consumer Research, 2003, p. 47.