Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial
Additional information
Authors
Rocci A.,
Mazzali Lurati S.,
Pollaroli C.
Type
Book chapter
Year
2013
Language
English
Book
B. Pennock-Speck & M.M. del Saz Rubio (cur.), The multimodal analysis of television commercials
Publisher
Valencia: Publicacions de la Universitat de València (PUV)
Edition
In B. Pennock-Speck and M.M. del Saz Rubio (Eds.), The multimodal analysis of television commercials, 157-187. Valencia: Publicacions de la Universitat de València (PUV)
Pages (or article number)
157-187
