Contextual personalized recommendations in the age of AI: the value of human touch
Additional information
Authors
Nobile T. H.,
Maione S.
Type
Conference proceedings
Year
2026
Language
English
Abstract
AI-driven personalization is increasingly adopted in fashion retail, yet its effectiveness remains contested. This preliminary study examines consumers’ willingness to adopt personalized fashion recommendations by comparing AI- and human-labeled sources across contexts. Preliminary findings highlight the importance of perceived human recommendations.
Publisher
2026 Global Fashion Management Conference at Madrid Proceedings:
Meeting name
Global Fashion Management Conference
Meeting place
Madrid
Meeting date
2026
Pages (or article number)
221-225
