Contextual personalized recommendations in the age of AI: the value of human touch
Informazioni aggiuntive
Autori
Nobile T. H.,
Maione S.
Tipo
Atti di conferenza
Anno
2026
Lingua
Inglese
Sommario
AI-driven personalization is increasingly adopted in fashion retail, yet its effectiveness remains contested. This preliminary study examines consumers’ willingness to adopt personalized fashion recommendations by comparing AI- and human-labeled sources across contexts. Preliminary findings highlight the importance of perceived human recommendations.
Editore
2026 Global Fashion Management Conference at Madrid Proceedings:
Nome convegno
Global Fashion Management Conference
Luogo convegno
Madrid
Data convegno
2026
Pagine (o numero dell’articolo)
221-225
