Preparing for the Future of Cinema and the Audiovisual

This course explores various contemporary phenomena that are shaping what we know as cinema, including:

• Platform Revolution: Examine how digital platforms such as Netflix, YouTube and TikTok are reshaping cinematic and media consumption.
• AI & Data-Driven Storytelling: Explore the role of algorithms, machine learning and generative AI in content creation, recommendation systems, and personalized viewing experiences.
• Expanded Exhibition Sites: Investigate cinema beyond the movie theatre—into gaming environments, museums, public and urban spaces, and virtual/augmented realities.
• Economic & Environmental Impacts: Critically assess the sustainability challenges of data-centers, streaming infrastructures and digital supply chains, alongside new economic models for media production and funding.
• Creative & Institutional Innovation: Understand how media professionals, cultural institutions and emerging creative practices adapt to shifting industry dynamics and social imperatives.

How will these new developments change our understanding of cinema and its role in our lives?

Through examination of contemporary case studies and emerging technologies, students will:

• Analyze how digital innovation is transforming traditional media formats
• Explore the expansion of media experiences beyond traditional cinema
• Evaluate the impact of emerging technologies on media production and consumption
• Develop critical perspectives on future trends in cinema and digital media
• Understand the broader cultural and social implications of media transformation

The purpose of this course is to prepare students to understand and engage with forces reshaping the cinematic and audiovisual landscape. Students will explore how technological innovation and cultural shifts are revolutionizing traditional screen media, creating new forms of storytelling, and reshaping entertainment and communication platforms.

• Good health and well-being
• Quality education
• Gender equality
• Decent work and economic growth
• Industry, innovation and infrastructure
• Responsible consumption and production

In presence

The course combines theoretical frameworks with practical analysis through:

• Weekly screenings and discussions of contemporary films, videos, and digital media works
• Interactive lectures exploring cutting-edge media platforms and technologies
• Case study analysis of innovative digital projects and platform developments
• Critical reading discussions engaging with key texts
• Hands-on exploration of new media formats and digital tools
• Group presentations examining specific trends or technologies shaping cinema's future
• Reflective exercises connecting theoretical concepts to personal media consumption experiences

This approach ensures students develop both critical analytical skills and practical understanding of how digital transformation is reshaping the future of cinema and audiovisual media.

There will be a multiple choice midterm exam and a final exam. Assignments during the semester will include a combination of short reflections, exercises and presentations.