Entrepreneurship: Theory and Practice
People
Course director
Description
The course objective is to understand how to identify, conceptualize, plan, test, finance, launch, manage and harvest new ventures in their particular environment. The blend of theory and practice supports students in starting their own business and evaluating business ideas of others. Students learn why and how a test-and-learn approach of rapid experimentation and prototyping tends to trump careful research analysis in entrepreneurial contexts.
Objectives
The course covers a range of topics in the field of entrepreneurship, linking both entrepreneurial theory as well as practice.
Teaching mode
In presence
Learning methods
Classes will alternate between the introduction of theoretical material, in-class exercises and case discussions. Students' class attendance must be at least 80%.
Examination information
Final exam (50%), group presentation (50%)
Bibliography
- Bland, David J., Osterwalder, Alexander., Smith, Alan., Papadakos, Trish.. Testing business ideas. Hoboken, N.J.:: Wiley, 2020.
- Osterwalder, Alexander, Pijl, Patrick van der, van der Pijl, Patrick, Smith, Alan, Clark, Tim, Pigneur, Yves. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken: Wiley, 2010.
Education
- Master of Science in Artificial Intelligence, Lecture, Elective, 1st year
- Master of Science in Artificial Intelligence, Lecture, Elective, 2nd year
- Master of Science in Economics in Management, Lecture, Concentration Strategy and Entrepreneurship, 1st year
- Master of Science in Management and Informatics, Lecture, 1st year
