Entrepreneurship: Theory and Practice
Persone
Docente titolare del corso
Descrizione
The course objective is to understand how to identify, conceptualize, plan, test, finance, launch, manage and harvest new ventures in their particular environment. The blend of theory and practice supports students in starting their own business and evaluating business ideas of others. Students learn why and how a test-and-learn approach of rapid experimentation and prototyping tends to trump careful research analysis in entrepreneurial contexts.
Obiettivi
The course covers a range of topics in the field of entrepreneurship, linking both entrepreneurial theory as well as practice.
Modalità di insegnamento
In presenza
Impostazione pedagogico-didattica
Classes will alternate between the introduction of theoretical material, in-class exercises and case discussions. Students' class attendance must be at least 80%.
Modalità d’esame
Final exam (50%), group presentation (50%)
Bibliografia
- Bland, David J., Osterwalder, Alexander., Smith, Alan., Papadakos, Trish.. Testing business ideas. Hoboken, N.J.:: Wiley, 2020.
- Osterwalder, Alexander, Pijl, Patrick van der, van der Pijl, Patrick, Smith, Alan, Clark, Tim, Pigneur, Yves. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken: Wiley, 2010.
Offerta formativa
- Master of Science in Artificial Intelligence, Lezione, A scelta, 1° anno
- Master of Science in Artificial Intelligence, Lezione, A scelta, 2° anno
- Master of Science in Economics in Management, Lezione, Concentration Strategy and Entrepreneurship, 1° anno
- Master of Science in Management and Informatics, Lezione, 1° anno
