Communication law

The module aims to introduce students to the main regulatory sources applicable to communication in the fields of fashion and mass media. The structure is divided by legal field and includes the main channels and tools that communication experts and innovative managers use to communicate with the public. Practical cases and food for thought on how to manage legal and reputational risks will be presented. Special attention will also be given to the following areas: birth and development of IT and Internet law, media freedoms and constraints (including liability for published content), journalistic activity, advertising, generative AI, social media, e-commerce, intellectual property (trade secrets, copyright and trademark law), as well as protection of personality, privacy and personal data.

Introduce the students to the basics of Swiss and international communication laws and regulations, especially with reference to online channels and emerging technologies.

In presence

Classes (theory and practical cases), open discussions, recommended activities/readings, guest lectures by prominent speakers active in the field of technology and communication.

The final exam will consist exclusively of multiple-choice questions and will last 90 minutes. Students may bring any documents in paper format. It is strongly recommended to bring the course slides (final version), personal notes, and the booklet titled "Envisioned. Created. Protected" published by the IPI. The use of electronic devices of any kind will not be permitted.