Francesco Lurati

Francesco Lurati is a titular professor of corporate communication at the Faculty of Communication, Culture and Society of USI Università della Svizzera italiana in Lugano, Switzerland. He pursues research in the field of corporate communication, in particular, in the areas of organizational identity, corporate reputation and crisis communication. He has published in the Journal of Business Research, Strategic Organization, Corporate Reputation Review, Corporate Communications: An International Journal, International Journal of Strategic Communication, Journal of Public Relations Research, Management Communication Quarterly, Journal of Communication Management and Urban Studies. He is the academic director of the MS program in Corporate Communication. He is also the director of USI Startup Centre. Educated as an economist, he received his doctoral degree from the University of Fribourg, Switzerland. He has also held positions in the public and private sectors, and regularly does consulting in the field of communication management.

Corporate communication and its impact on corporate strategy, organizational identity, corporate reputation and social responsibility, corporate branding.