The impact of food marketing on consumer choices and behaviors
Additional information
Authors
Type
Book chapter
Year
2025
Language
English
Abstract
A variety of food marketing strategies and practices can influence consumer choices and behaviors. By exploring information-based, perception-based, and culture-based routes of food marketing's influence on consumption, this chapter provides a general overview of the intricate dynamics between food marketers’ decisions and consumption outcomes, both on the personal and collective societal levels. A special attention is dedicated to the negative and/or potentially problematic impact of food marketing on consumer wellbeing and market failures.
Book
Encyclopedia of Agriculture and Food Systems
Publisher
Elsevier
Edition
Third edition
Pages (or article number)
279-301
Editors
Alexander, Peter
