Visconti, Luca Massimiliano

Contributo in libro (35)

Zamparini A., Visconti L. M., Lurati F. (2022) Polysemic corporate branding: Managing the idea. The Routledge Companion to Corporate Branding. Routledge
Visconti L. M., Felicitas Morhart S. C. (2020) Communicating Luxury Brands through Stories. Research Handbook on Luxury Branding. Edward Elgar Publishing
Visconti L. M., Hughes M. Ü., Corengia M. (2020) Re-examining Market Segmentation: Bifurcated Perspectives and Practices. Marketing Management: A Cultural Perspective. Routledge
Visconti L. M., Busacca and Michele Costabile B. (2018) Il Marketing dell’Arte, l’Arte nel Marketing e il Marketing come Arte. Marketing: Una Disciplina Fantastica. Università Bocconi Editore
Visconti L. M., Maclaran P., Bettany S., Arnould and Craig Thompson E. (2018) Gender(s), Consumption, and Markets. Consumer Culture Theory. Sage
Visconti L. M., Askegaard and Benoit Heilbrunn S. (2017) Roland Barthes: The (Anti-)structuralist. The Routledge Companion to Canonical Authors in Social Theory on Consumption. Routledge
Visconti L. M., Batat W. (2017) Interview avec Luca Visconti : Le Storytelling Dans le Luxe. Luxe et Expérience Client. Dunod
Visconti L. M., Delacroix and Hélène Gorge E. (2017) Préface : La Pauvreté entre Idéologie et Réalité. Marketing et Pauvreté : Être Pauvre dans la Société de Consommation. Edition ems
Visconti L. M., Ahmad Jamal L. P. (2015) Emplaced Ethnicity: The Role of Space(s) in Ethnic Marketing. The Routledge Companion on Ethnic Marketing. Routledge
Regany F., Visconti L. M., Collin-Lachaud I. (2014) La Clientèle Ethnique, un Dilemme pour le Distributeur ?. Repenser le Commerce : Vers une Perspective Socio-culturelle de la Distribution. Edition EMS
Visconti L. M., Napolitano E. M., Cattelan V. (2014) Migrant Banking in Europe: Approaches, Meanings and Perspectives. Islamic Finance in Europe. Towards a Plural Financial System. Edward Elgar Publishing
Regany F., Visconti L. M., Fosse-Gomez M. H., Russell W. Belk S. A. (2012) A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency. Research in Consumer Behavior. Emerald
Visconti L. M., Béji-Bécheur and Nil Özçaglar-Toulouse A. (2012) La Consommation Intergénérationnelle : Formes, Significations et Négociations. L’Ethnicité, Fabrique Marketing ?. Edition EMS
Visconti L. M., Stefania Borghini A. C. (2012) Segmentazione Obsoleta? Un Elisir di Lunga Giovinezza. Prodotto, Consumatore e Politiche di Mercato Quarant’Anni Dopo: Scritti in Onore di Stefano Podestà. Egea
Visconti L. M., M. Napolitano and Giampietro Vecchiato E. (2012) Keep Young and Beautiful: Elderly allo Specchio. 50plus Marketing. Comprendere e Servire i Protagonisti del Futuro: I Senior. FrancoAngeli
Visconti L. M., Üçok Hughes M., Lisa Peñaloza N. T. a. L. M. V. (2011) Segmentation and Targeting Revisited. Marketing Management: A Cultural Perspective. Routledge
Napolitano E. M., Visconti L. M., M. Napolitano and Luca M. Visconti E. (2011) Dieci Anni di WelcomeBank. E di Welcome Banking. Welcome Bank: Migranti, Banche e Marketing. Egea
Napolitano E. M., Visconti L. M., M. Napolitano and Luca M. Visconti E. (2011) I Modelli di Migrant Banking: Ieri, Oggi e Domani. Welcome Bank: Migranti, Banche e Marketing. Egea
Visconti L. M., Borghini S., Valdani E. (2011) Comportamento di Consumo del Cliente B2C. M@rketing Management: Progettare e Generare Valore per il Cliente. Egea
Borghini S., Visconti L. M., Valdani E. (2011) Ricerche Qualitative di Marketing. M@rketing Management: Progettare e Generare Valore per il Cliente. Egea
Visconti L. M., Belk R. (2010) Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand. Research in Consumer Behavior. Emerald
Visconti L. M., Nestorovic C. (2010) Islam Marketing: Una Partita Win-Win. Marketing Islamico. Egea
Napolitano E. M., Visconti L. M., M. Visconti and Enzo M. Napolitano L. (2009) Un Eccesso di Cultura. Cross Generation Marketing. Egea
Visconti L. M., M. Visconti and Enzo M. Napolitano L. (2009) I Consumi della Cross Generation: Forme, Significati e Negoziazioni. Cross Generation Marketing. Egea
Podestà S., Visconti L. M., Tollin and Antonella Carù K. (2008) Consumers Participation in Market Co-Creation: How Gays Impact Marketing Strategies through Consumer Society. Strategic Market Creation: A New Perspective on Marketing and Innovation Management. John Wiley & Sons, Ltd
Visconti L. M., Russo and Nadia Olivero V. (2008) La (De)costruzione dell’Identità Gay tra Mercato e Società. Manuale di Psicologia dei Consumi. McGraw-Hill
Napolitano E. M., Visconti L. M., Carla Fiorio E. M. N. (2007) I Target Migranti. Stili Migranti. Etnica
Visconti L. M., La Rocca G., Fontana Sabatini L., Scialpi S., Mosca E., Carla Fiorio E. M. N. (2007) I figli delle Migrazioni: G2 Marketing. Stili Migranti. Etnica
Visconti L. M., Napolitano E. M., Fiorio C., Carla Fiorio E. M. N. (2007) Conclusioni. Stili Migranti. Etnica
Visconti L. M., Carù and Bernard Cova A. (2006) Identità e Mediterraneità: L’alternanza Culturale come Terza Via tra Anoressia e Bulimia Identitaria. Marketing Mediterraneo: Tra Metafora e Territorio. Egea
Visconti L. M., Fiorio and Enzo M. Napolitano C. (2006) Percorsi di Empowerment Socio-economico e Sub-ottimalità delle Scelte. Imprese di Migranti. Etnica
Visconti L. M., François Silva A. C. (2005) L’individualisme Postmoderne et la Pensée Méditerranéenne: Oxymore et Réconciliation par une Approche de Cultural-Crossing. Marketing Méditerranée et Postmodernité. Edition Euromed Marseille
Visconti L. M., Tognetti Bordogna M. (2004) I Servizi a Utenza Multiculturale: Una Lettura Aziendale dei Modelli di Risposta. I colori del Welfare. Servizi alla Persona di fronte all'Utenza che Cambia. FrancoAngeli
Visconti L. M., Mauri and Luca M. Visconti L. (2004) Diversity Management e Lavoro Straniero: Vantaggio Competitivo o Cerimonia?. Diversity Management e Società Multiculturale. FrancoAngeli
Tanzi E., Visconti L. M., Cavenago D. (2003) Immigrazioni nel Territorio Milanese: Le Aziende Non Profit tra Affiancamento e Innovazione nel Sistema del Welfare Sanitario. Problematiche di Gestione nelle Aziende Non Profit. Edizioni 31

Contributo in atti di convegno (20)

Corengia M., Visconti L. M. (2020) Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Paris. October, 1-4 2020
Corengia M., Visconti L. M. (2020) Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Paris. October, 1-4 2020
Fumagalli E., Visconti L. M., de Valck K., Moreau and Stefano Puntoni P. (2016) To Me or Not To Me: Personal Body as Contested Ownership. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Visconti L. M., Van Laer T., Moreau and Stefano Puntoni P. (2016) Brand Story-making and Digital Conversations. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Visconti L. M., Van Laer T. (2016) Brand Story-making and Digital Conversations. Advances in Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Nepomuceno M., Collet S., Visconti L. M., Diehl and Carolyn Yoon K. (2015) How the Facebook Usage of Music Celebrities Impacts Streaming and Sales of Digital Music. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. New Orleans. October 1-4 2015
Visconti L. M., Feiereisen S., Van Laer T., Cotte and Stacy Wood J. (2014) Need For Narrative. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Baltimore. October 23-26 2014
Brunk K., Visconti L. M., Veresiu E., Botti and Aparna Labroo S. (2013) Expanding the Theoretical Boundaries of Consumer Acculturation: Investigating the Role of Institutional Forces and Nostalgic Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Chicago. October 3-6 2013
Visconti L. M., Üçok Hughes M., Bagramian R., Zeynep Gurhan Canli C. O. a. R. (. Z. (2012) Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine’s Nation Branding Campaigns. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Vancouver. October 3-7 2012
Stamboli C., Visconti L. M., Zeynep Gurhan Canli C. O. a. R. (. Z. (2012) Home Sweet Home: The Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Vancouver. October 3-7 2012
Bagramian R., Üçok Hughes M., Visconti L. M., Plangger K. (2012) Bringing the Nation to the Nation Branding Debate: Evidences from Ukraine. Proceedings of the 2012 Academy of Marketing Science World Marketing Congress. Academy of Marketing Science World Marketing Congress. Atlanta. August 28 - September 1 2012
Visconti L. M., de Cordova F., Rohini Ahluwalia T. L. C. (2012) Culturally and Linguistically Appropriated Servicescapes: The Making of Ethnicity in the Context of Healthcare Services. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. St Louis. October 13 - 16 2011
Visconti L. M., Darren W. Dahl G. V. J. a. S. M. v. O. (2011) Cityscapes and Migration: Encapsulating Acculturation in the Urban Collective Space. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Jacksonville. October 7-10 2010
Visconti L. M., Alan Bradshaw C. H. a. P. M. (2011) Sharing In and Sharing Out: Problematizing the Consumption of Public Space. European Advances in Consumer Research. Duluth, MN: Association for Consumer Research. European Association for Consumer Research Conference. London. June 30 - July 3 2010
Minowa Y., Maclaran P., Visconti L. M., Margaret C. Campbell J. I. (2010) Tales of Invisible Cities: Methodological Avenues for Multi-sited Researcher Autoethnography. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Pittsburgh. October 22-25 2009
Visconti L. M., Margaret C. Campbell J. I. (2010) Cross Generation: Cultural (In)visibility in the Consumption of Second Generations. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Pittsburgh. October 22-25 2009
Visconti L. M., Y. Lee and Dilip Soman A. (2008) The Social Construction and Play of Ethnic Minorities Identities: Antecedents and Epiphany of Cultural Alternation. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Memphis. October 25-28 2007
Borghini S., Visconti L. M., Anderson L., Sherry J. F. J., Stefania Borghini M. A. M. a. C. O. (2008) Use of Public Spaces as Creative Acts. Phenomenology of Street Art in a Cross-Cultural Perspective. European Advances in Consumer Research. Duluth, MN: Association for Consumer Research. European Association for Consumer Research Conference. Milan. July 10-14 2007
Visconti L. M., George J. Avlonitis N. P. (2006) Mediterranean Marketing: Towards a Hegelian Synthesis of the Modernist ‘Thesis’ and the Postmodern ‘Antithesis’. European Marketing Conference Proceedings. Athens University of Economics and Business Press. EMAC Conference. Athens. April 25-29 2006
Visconti L. M., Bennett R. (2006) Culturally and Linguistically Appropriate Services (CLAS): A Five Years Observation of Health-Care Services in the Multicultural Context of Milan. Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing. London Guildhall University Press. First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing. London. March 15

Recensione (2)

Visconti L. M. (2015) Creating Value: The Theory and Practice of Marketing Semiotics Research, Laura R. Oswald, Oxford University Press, 2015. European Journal of Marketing. 51 (5/6): 846-849
Visconti L. M. (2011) Anne M. Cronin, Advertising, Commercial Spaces and the Urban. Journal of Consumer Culture. 11 (2): 286-9

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Visconti L. M., Daniel Thomas Cook and J. Michael Ryan C. (2015) Commodities

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