This course is designed to provide students with an introduction to social marketing. «Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good» (iSMA, ESMA, AASM). The key fundamental concepts in social marketing and their implications on social and behavior change communication research and practice will be examined.
Upon completion of Introduction to Social Marketing, students will be able to:
This course, taught in English, will employ a variety of educational opportunities including lectures, class discussions, assigned readings, doing research, break out sessions/workshops, group work, presentations.
Each student will be assessed through work they do throughout the course (30% of the course mark) and an individual exam (worth 70% of the course mark) held during the examination period. The in class work includes a group presentation of a social marketing plan. The final exam is an individual written exam and is composed of short answer, multiple choice questions and case studies.