Online Communication Design
Persone
Docente titolare del corso
Assistente
Descrizione
The course analyzes the very concept and practices of design of hypermedia. It covers the full project lifecycle, from the very initial stages of user requirements elicitation and engineering, up to the definition of information architecture, design, and prototype production. Different strategies of user requirements’ elicitation will be presented, ranging from more formal ones – interviews, focus groups, etc. – up to more creative ones, entailing co- or participatory-design. In particular, a model called URL: User Requirements with Lego will be presented and discussed. The role of communication will be particularly emphasized, stressing how inadequate communication exchanges might be at the very origin of project failures.
Assessment
The assessment will be undertaken in a form of collaborative group projects (30%) and a written exam (70%).
Offerta formativa
- Master of Arts in Economics and Communication in Public Management and Policy, Corso a scelta, Specializzazione in Comunicazione e management pubblico, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Minor in Digital Marketing, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Minor in Digital Communication, 2° anno
- Master of Science in Communication and Economics in Marketing (until A.Y. 2017), Corso a scelta, Minor in Digital Marketing, 2° anno
- Master of Science in Communication and Economics in Marketing (until A.Y. 2017), Corso a scelta, Minor in Digital Communication, 2° anno
- Master of Science in Communication in Gestione dei Media (until A.Y. 2017), Corso a scelta, Minor in Digital Marketing, 2° anno
- Master of Science in Communication in Gestione dei Media (until A.Y. 2017), Corso a scelta, Minor in Digital Communication, 2° anno
- Master of Science in Digital Fashion Communication, Corso di base, Corsi obbligatori, 1° anno
- Master of Science in Economics and Communication in Financial Communication, Corso a scelta, Corso a scelta, 2° anno
