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Applied Social Entrepreurship

Descrizione

Objectives

This course reviews key concepts in entrepreneurship and applies them to address societal needs. The course adopts a managerial perspective to entrepreneurship and a prototype, learn, and improve approach to developing entrepreneurial solutions. Students approach their business plans from a “Fail Fast” perspective. Topics include: business model generation, strategy, finance, marketing, among others.

 

Grading 
Assignments: 50%; Final exam: 50%

 

Reading:

Book: The Lean Startup. Eric Ries

Persone

 

Gonçalves P.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2019-2020
ECTS
3
Lingua
Inglese
Offerta formativa
Master of Arts in Economics and Communication in Public Management and Policy, Corso a scelta, Specializzazione in Comunicazione e management pubblico, 2° anno

Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Corporate Social Responsibility and the Common Good, 2° anno

Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Corporate Social Responsibility and the Common Good, 2° anno

Master of Science in Communication in Media Management, Corso a scelta, Corporate Social Responsibility and the Common Good, 2° anno

Master of Science in Economics in Management, Corso a scelta, Track in Socially Responsible Management, 2° anno