This course reviews key concepts in entrepreneurship and applies them to address societal needs. The course adopts a managerial perspective to entrepreneurship and a prototype, learn, and improve approach to developing entrepreneurial solutions. Students approach their business plans from a “Fail Fast” perspective. Topics include: business model generation, strategy, finance, marketing, among others.
Assignments: 50%; Final exam: 50%
Book: The Lean Startup. Eric Ries