Search for contacts, projects,
courses and publications

Applied Social Entrepreurship

Description

Objectives

This course reviews key concepts in entrepreneurship and applies them to address societal needs. The course adopts a managerial perspective to entrepreneurship and a prototype, learn, and improve approach to developing entrepreneurial solutions. Students approach their business plans from a “Fail Fast” perspective. Topics include: business model generation, strategy, finance, marketing, among others.

 

Grading 
Assignments: 50%; Final exam: 50%

 

Reading:

Book: The Lean Startup. Eric Ries

People

 

Gonçalves P.

Course director

Additional information

Semester
Fall
Academic year
2019-2020
ECTS
3
Language
English
Education
Master of Arts in Economics and Communication in Public Management and Policy, Elective course, Specialization in Public Communication and Management, 2nd year

Master of Science in Communication and Economics in Corporate Communication, Elective course, Corporate Social Responsibility and the Common Good, 2nd year

Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Corporate Social Responsibility and the Common Good, 2nd year

Master of Science in Communication in Media Management, Elective course, Corporate Social Responsibility and the Common Good, 2nd year

Master of Science in Economics in Management, Elective course, Track in Socially Responsible Management, 2nd year