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Social Marketing


Suggs L. S.

Docente titolare del corso

Aguirre Sánchez L.



Social marketing focuses on creating social change and social innovation through behavior change communication, policy, and environmental changes.

It addresses health, environment, policy, sustainability and other social issues. This course is designed to provide students with an understanding of the principles, practices, and evidence in the discipline of Social Marketing. It aims to provide students with an understanding of the theoretical as well as practical aspects of Social Marketing.

Key concepts, conceptual frameworks, and theories in social marketing and their implications on social issues will be examined through a problemcentered approach to learning. Thus, students will not only listen to lectures and read academic papers, but they will also do hands on work to gain valuable lessons that come from experiential learning. Throughout the course, students will be provided with real-life social issues and will learn to use Social Marketing to address them. They will learn from theory and case histories to understand problems, identify strategies for improving these issues and develop critical thinking on social marketing principles and practices. Students will work both individually and in groups to critically analyze problems and potential solutions. Teams will share processes, challenges, changes in thinking, and outcomes throughout the course, and receive feedback from instructors and peer groups.

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