Applied Social Entrepreurship
Introduce students to the principles and practices of social entrepreneurship. Expose students to challenges they will face when they create a start-up and provide them with the necessary tools and training required to help them to develop their start-ups.
This course reviews key concepts in entrepreneurship and applies them to address societal needs. Students approach their business plans from a “Fail Fast” perspective. Through a combination of methods, students learn to design robust and sustainable start-ups. Social entrepreneurship draws on many subjects and requires a multi-disciplinary approach, and a number of possible topics could be covered in class, emphasis will be placed on practical tools that can help the creation and setup of social start-ups.
Class sessions combine lectures, interactive exercises, group presentations and discussions. The diversity of approaches seek to enhance students’ technical, decision-making, problem-solving, and practical skills. To achieve these goals in an effective way, it is important to engage in and prepare for discussion; participate actively during class discussions; and review readings and assignments for their applicability of concepts covered in class
This is a participatory course and only half of the classes will be in-presence. We recommend class attendance to be at least 75% of in-presence classes.
Final exam: 50%
Book: The Lean Startup. Eric Ries (2011)
Business Model Generation. A. Osterwalder & Y. Pigneur (2009)
The Startup Owners Manual. Steve Blank & Bob Dorf (2012)
Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Corporate Social Responsibility and the Common Good, 2° anno
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Corporate Social Responsibility and the Common Good, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Corporate Social Responsibility and the Common Good, 2° anno
Master of Science in Economics in Management, Corso a scelta, Track in Socially Responsible Management, 2° anno