Creativity and Product Innovation
Persone
Docente titolare del corso
Descrizione
This course focuses on new product development/innovation and issues related to the overall management of product innovation in the context of entrepreneurial opportunity, start-up ventures, existing organizations, and society. The emphasis is on innovation and creativity with the adoption of a marketing and organizational lens.
Obiettivi
By the end of this course, students will be able to identify, describe, integrate, and apply concepts and theories related to creativity and innovation to better serve the formulation of new products. Innovation, creativity, and new product ideas are going to be analyzed and discussed from a marketing/organizational, cultural, and societal perspective.
Modalità di insegnamento
In presenza
Impostazione pedagogico-didattica
In presence with a mix of lectures, discussions, and in class-assignments.
Modalità d’esame
Attendance and Participation 15%
Case Analysis 15%
Final Exam 70%
Required material
All the required material (articles, web-references, etc) is going to be posted on the iCorsi3 platform. No main textbook is required.
Offerta formativa
- Master of Science in Communication and Economics in Corporate Communication, Lezione, Thematic Area: Customer Experience and Value, A scelta, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Lezione, Thematic Area: Strategy and Entrepreneurship, A scelta, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lezione, Thematic Area: Customer Experience and Value, A scelta, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lezione, Thematic Area: Stategy and Entrepreneurship, A scelta, 2° anno
- Master of Science in Communication in Media Management, Lezione, Thematic Area: Customer Experience and Value, A scelta, 2° anno
- Master of Science in Communication in Media Management, Lezione, Thematic Area: Strategy and Entrepreneurship, A scelta, 2° anno
