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Social Marketing


Suggs L. S.

Docente titolare del corso


This course is designed to provide students with an introduction to social marketing. The key fundamental concepts in social marketing and their implications on social and behavior change communication research and practice will be examined


Required papers: A schedule for when you should have read these papers will be available on iCorsi. Additional citations will be posted to iCorsi throughout the semester.

Recommended readings:

  • Any edition of Lee, N. R. & Kotler, P. text books on Social Marketing 
    • Example: Lee, N. R. & Kotler, P. Social Marketing: Influencing Behaviors for Good (4th ed.). Thousand Oaks, CA: Sage Publications.
  • The journal Social Marketing Quarterly
  • The Journal of Social Marketing


Upon completion of Social Marketing, students will be able to:

  • Describe the social marketing framework and key concepts 
  • Understand what issues social marketing addresses and how to understand those issues
  • Know how to collect meaningful data about an issue and a population so to design a relevant and effective social marketing program
  • Describe effective social and behavior change communication strategies
  • Develop a comprehensive social marketing plan

Modalità di insegnamento

In presenza

Impostazione pedagogico-didattica

This course, taught in English, will employ a variety of educational opportunities including class discussions, lectures, assigned readings, conducting research, writing, break-out sessions/workshops, presentations, and self-directed learning. Learning is reinforced by constructive feedback during class discussions synchronous and asynchronous; online and offline

Modalità d’esame

30% in class in groups. Students will be assigned an activity (well described in writing on icorsi). 
70% individual examination during the exam period 

Offerta formativa