This course will provide students with an understanding of “Sustainable Fashion”. Students will learn about the dirty side of the fashion industry (health, economic, labor, and environment) and how companies and supply chains are addressing these problems by going “sustainable”. We will examine trends in the sustainable fashion industry and the ways in which such labels and items are communicated to consumers. We focus on value creation and the ways in which digital communication can be used to effectively sell sustainable fashion.
Modalità di insegnamento