Public Speaking and Presentation Techniques in Different Contexts

This course is a practice-based course focused on communication skills. The course will provide students with an understanding of strategies and techniques for communicating with various publics and in various formats. Students will learn about various formats and audience considerations, including different types of Public speaking and presentation techniques (e.g., pitches, interviews, speaking in managerial settings, presentations to management and to employees (e.g., provide information, address critical issues, motivate, etc.), as well as customers (e.g., news, findings, business progress, and product launches.). Understanding the audience is a key consideration in communicating effectively and this course will focus on communicating to broad, mainstream, and managerial audiences as well as sub-cultures and groups, that collectively make up an important part of a company’s market, workforce, management, and other stakeholders. 
They will practice communicating with these audiences and through different channels and will get constructive feedback. 

The course is a 4 ECTS course, with lessons taking place over 4 days plus out of class assignments. It is a required course for students in the 4th semester of the Corporate Communication and Marketing and Transformative Economy Master degree programmes. 

 

By the end of this course, students will be able to:
• Understand what public speaking and presentations entail
• Understanding of the principles and practice of communicating with the various stakeholders to achieve organizational goals
• How to develop communication materials for public speaking and presentations
Apply strategic communication principles to more effectively share and communicate with intended audiences (e.g., the media, shareholders, general public, customers, and employees

Course reserved for students of the Master in Corporate Communication and Master in Marketing and transformative economy 2 year.

In presenza

This course is a highly participatory, practical course that involves a mix of lecture, readings, interactive discussions, and activities to practice public speaking and presentations. 

Attendance: 
Attendance and active participation are expected. 

Assignments: 
Each student will have 4 assignments, two individual and 2 in groups. Three of these are done during the 4 day course and 1 assignment (exam) is a take home exam due within 3 weeks of the course completion. 
Details will be provided in class. 

Grading:
The mark for this course is Pass/Fail 
In cases when individual student’s contribution to classroom activities is compromised due to unforeseen circumstances (such as health or family reasons) or deemed insufficient due to non-attendance or free-riding, an individual take-home assignment will be requested on case-by-case basis at the full discretion of the course instructor. It will be equivalent to the assignments missed. In cases of fail, it can be submitted/resubmitted in the September retake session.