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Business Analytics


Pieper J.

Docente titolare del corso


The course explores why and how businesses can create value with data. 


The course objective is to familiarize students with why and  how businesses can create value with data. Based on understanding six basic areas for data-driven business insights (i.e., 1. better decisions; 2. better understanding customers; 3. better services; 4. better products; 5. better processes; 6. monetizing data), students learn to think in terms of data use cases. Specifically, students learn to break down the process of creating value with data into a structured sequence of actionable steps. These steps can be applied across all industries and all kinds of businesses, ranging from small "quick wins" to majorly transformational initiatives.   

Modalità di insegnamento

In presenza

Impostazione pedagogico-didattica

Classes will alternate between the introduction of theoretical material, in-class exercises and case discussions. Students' class attendance must be at least 80%.

Modalità d’esame

Final exam (50%), group presentation (50%)


Offerta formativa