Business Analytics
Persone
Docente titolare del corso
Descrizione
The course explores why and how businesses can create value with data.
Obiettivi
The course objective is to familiarize students with why and how businesses can create value with data. Based on understanding six basic areas for data-driven business insights (i.e., 1. better decisions; 2. better understanding customers; 3. better services; 4. better products; 5. better processes; 6. monetizing data), students learn to think in terms of data use cases. Specifically, students learn to break down the process of creating value with data into a structured sequence of actionable steps. These steps can be applied across all industries and all kinds of businesses, ranging from small "quick wins" to majorly transformational initiatives.
Modalità di insegnamento
In presenza
Impostazione pedagogico-didattica
Classes will alternate between the introduction of theoretical material, in-class exercises and case discussions. Students' class attendance must be at least 80%.
Modalità d’esame
Final exam (50%), group presentation (50%)
Bibliografia
Offerta formativa
- Master of Science in Economics in Management, Lezione, 1° anno
- Master of Science in Management and Informatics, Lezione, A scelta, 1° anno
- Master of Science in Management and Informatics, Lezione, A scelta, 2° anno
