Competitive Intelligence
Persone
Docente titolare del corso
Descrizione
In this course, you will learn how to better understand your competitors (in particular their business model) and the market they you are operating in.
Obiettivi
Competitive Intelligence is the process of capturing and analyzing information about your competitors. In this course, we will focus on analyzing, understanding, and interpreting publicly available information (there are no magic tools/sources of information) about your competitors. This is course is NOT about using databases like COMPUSTAT, BLOOMBERG etc.
Modalità di insegnamento
In presenza
Impostazione pedagogico-didattica
There will be a combination of lectures and case studies.
Modalità d’esame
Group Take Home Exercises.
Offerta formativa
- Master of Science in Economics in Management, Lezione, A scelta, 2° anno
- Master of Science in Management and Informatics, Lezione, Founders option, 1° anno
