Online Communication Design - ESIR

The course analyzes the very concept and practices of design of hypermedia. It covers the full project lifecycle, starting from a benchmark analysis followed by the very initial stages of user requirements elicitation and engineering, up to the definition of information architecture, design, and prototype production. Different strategies of user requirements’ elicitation will be presented, ranging from more formal ones – interviews, focus groups, etc. – up to more creative ones, entailing co- or participatory-design. In particular, a model called URL: User Requirements with Lego will be presented and discussed. The role of communication will be particularly emphasized, stressing how inadequate communication exchanges might be at the very origin of project failures. Examples and Group Projects will focus on the financial sector, whenever possible.

Required Readings

1. Cantoni, L., Faré, M., Frick, E. (2011). URL: User Requirements with Lego. Ver. 1.0. May 2011. (You can download it from this course).
2. Hartson, R. &Pyla, P. (2012).The UX Book: Process and Guidelines for Ensuring a Quality User Experience. Morgan Kaufmann(parts covered in the classes)
3. Tardini, S., & Cantoni, L. (2015). Chapter 6 Hypermedia, internet and the web. In Cantoni, L., & Danowski, J. A. (Eds.). (2015). Communication and Technology, 5th volume of the Handbook of Communication Science,Berlin, De Gruyter.(You can download it from this course).

Readings to select from

1. Allport, C. D., & Pendley, J. A. (2010). The impact of website design on the perceived credibility of internet financial reporting. Intelligent Systems in Accounting, Finance & Management, 17(3‐4), 127-141.
2. De Ascaniis S., Cantoni L., Sutinen E., Talling R. (2017). A LifeLike Experience to Train User Requirements Elicitation Skills. Springer International Publishing. Lecture Notes in Computer Science. Design, User Experience, and Usability: Understanding Users and Contexts. Vancouver (Canada). 12-14.07.2017, 219-237
3. Kreger A., Zaikovska-Daukste L., Yeliseyev A., Zepa I., Ablazevica A. White Paper. Add soul to finance – how to win the hearts of digital customers, UXDA, https://www.theuxda.com/storage/app/media/uxda-white-paper-how-to-win-the-hearts-of-digital-customers.pdf
4. Nobile T.H., Kalbaska N. (2020). An Exploration of Personalization in Digital Communication. Insights in Fashion. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. HCII 2020. Lecture Notes in Computer Science, vol 12204. Springer, Cham
5. Schieder, T. K., Adukaite, A., & Cantoni, L. (2014). Mobile Apps Devoted to UNESCO World Heritage Sites: A Map. In Z. Xiang & I. Tussyadiah (Eds.) Proceeding of the International Conference on Information and Communication Technologies in Tourism 2014. Dublin, Ireland, 21-24 January, (pp. 17-30).
6. Singh, N., Furrer, O., & Ostinelli, M. (2004). To localize or to standardize on the web: empirical evidence from Italy, India, Netherlands, Spain, and Switzerland. Multinational Business 

• Gain an in-depth understanding of the full design process of a website, app or software and the involved communication issues
• Apply the theory and develop communication skills through a group project (which will be linked to the financial sector)
• Familiarize with different strategies of user requirements’ elicitation (e.g. URL with Lego)

In presenza

Lessons, readings, tutoring, project presentations, testimonials, collaboration in group project, lego serious play method, assignments & quizzes.

Class attendance is highly recommended, especially for the more practical lessons (tutoring, testimonials, working on group projects). To pass the course, students have to actively participate in the collaborative group project and deliver all requested assignments.

• collaborative group project to be presented the last day of the course (30%) 
• in-presence online exam with closed- and open-ended questions (70%)