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Endi Guza



Endi is a Ph.D. student of the Institute of Marketing and Communication Management (IMCA) at the Faculty of Communication, Culture, and Society. She holds a Bachelor's degree in Psychology from Jacobs University Bremen, and a Joint Master's degree in Work, Organizational, and Personnel Psychology from the University of Valencia and the University of Bologna, where she specialized in organizational conflict and team-level coping strategies.


Endi's research aims to explore how digital transformation challenges organizational identity construction, by focusing particularly on the processes of sensemaking and sensegiving.