The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank
Informazioni aggiuntive
Autori
Silchenko K.,
Simonetti F.,
Gistri G.
Tipo
Contributo in libro
Anno
2019
Lingua
Inglese
Abstract
Building on the social ecological framework, the case of the Italian Food Bank sheds light on how multi-level social marketing strategies and synergistic collaborations between various groups of stakeholders could create an enabling environment for change that eventually benefits the individuals, communities, environment, and society at large. The Italian Food Bank has been recovering the food that would otherwise end up in the landfills in order to redistribute it to the charitable organizations for the benefit of those in need since 1989. It further takes an active role in public policy advocacy, spreading the best industry practices and public awareness-raising initiatives aimed at curbing food waste in collaboration with food producers, retailers, public institutions and other non-profits. In this way, by bridging two urgent social problems - of food waste and food insecurity - as well as connecting public, non-profit and for-profit organizations, it eventually transforms ‘food recovery’ from a cost to a multiplied value, thus creating a win-win and a virtuous circle for all stakeholders involved.
Libro
Social Marketing in Action: Cases from Around the World
Editore
Springer International Publishing
Pagina inizio
119
Pagina fine
134
Curatore
Basil, D. Z.; Diaz-Meneses G.; Basil, M. D.
