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FashionTouch in E-commerce: An Exploratory Study of Surface Haptic Interaction Experiences

Informazioni aggiuntive

Tipo
Atti di conferenza
Anno
2020
Lingua
Inglese
Abstract
Fashion is a communicative, hands-on embodied practice. In the digital domain, however, fashion is hands-off – consumers cannot actively sense, perceive and apprehend tactile garment qualities online as they would in an offline setting. Innovations in haptic (active touch) technologies might change this situation, enriching visual and textual content with touch feedback. To date and to the authors’ best knowledge, recent research into the significance of haptic information in apparel e-commerce has not involved the use of haptic technologies. This qualitative exploratory study addressed the gap by using a novel surface haptic device to explore potential consumers’ reactions to the introduction of haptic feedback in a fashion e-commerce context. The study indicates that providing richer perceptual cues – tactile and visual – with interactive surface haptic effects, adds value to the fashion customer’s e-commerce journey, particularly at the information-gathering stage. The finding is moderated by the perceived risk of experiencing a disconnect between the digital touch experience and the actual garment feel.
Mese
luglio
Editore
Springer
Collana
HCI in Business, Government and Organizations. HCII 2020. Lecture Notes in Computer Science
Nome conferenza
HCI International 2020
ISBN
9783030503413
Località
Copenhagen
Curatore
Springer
Parole chiave
Touch, Surface haptic technologies, Fashion e-commerce, Digital fashion communication, Online customer experience