Social Media to Balance Tourism Flow in Natural Heritage Destinations
Informazioni aggiuntive
Autori
Sormaz A.,
Ruoss E.
Tipo
Contributo in atti di convegno
Anno
2020
Lingua
Inglese
Sommario
ICT and social media have in recent years increasingly influenced visitors’ behaviour and
resulted in negative impacts on heritage sites. While single sites are getting exponentially huge
visibility and attraction, others are still little popular. The analysis of the presence on Instagram
and Trip Advisor of the Swiss Alps Jungfrau-Aletsch World Heritage Site shows considerable
differences between over and under tourism among the site destinations. Communication and
ICT tools will play a key role in the realization of new concepts of destination stewardship.
Destination dedicated channels on social media providing information on tourism flows and
carrying capacity related issues could be relevant for future tourism management. A “heritage
stewardship destination” model, focusing on quality tourism and involving all actors, creates
value added for locals and visitors, opportunities to jointly engage in conservation of their
heritage, to improve their own living standards and experience, and to share equally costs and
benefits.
Parole chiave
heritage destinations, ICT, social media, visitor’s management, over and under tourism, sustainable tourism
Titolo atti di convegno
“Preceedings” of the Conference “Living Heritage and Sustainable Tourism”
Number ( Month )
April
Editore
Lorenzo Cantoni, Silvia De Ascaniis, & Karin Elgin-Nijhuis
Nome convegno
Heritage, Tourism and Hospitality International Conference HTHIC2020
Luogo convegno
Mendrisio
Data convegno
(supposed to take place) April 6-8, 2020
Pagine (o numero dell’articolo)
15-28
ISBN
9788861010208
