The impact of food marketing on consumer choices and behaviors
Informazioni aggiuntive
Autori
Tipo
Contributo in libro
Anno
2025
Lingua
Inglese
Sommario
A variety of food marketing strategies and practices can influence consumer choices and behaviors. By exploring information-based, perception-based, and culture-based routes of food marketing's influence on consumption, this chapter provides a general overview of the intricate dynamics between food marketers’ decisions and consumption outcomes, both on the personal and collective societal levels. A special attention is dedicated to the negative and/or potentially problematic impact of food marketing on consumer wellbeing and market failures.
Libro
Encyclopedia of Agriculture and Food Systems
Editore
Elsevier
Edizione
Third edition
Pagine (o numero dell’articolo)
279-301
Curatori
Alexander, Peter
