Stakeholders in promotional genres. A rhetorical perspective on marketing communication
Informazioni aggiuntive
Autori
Mazzali Lurati S.,
Pollaroli C.
Tipo
Contributo in libro
Anno
2013
Lingua
Inglese
Libro
G. Kišiček & I.Ž. Žagar (Eds). What do we know about the world? Rhetorical and argumentative perspectives
Editore
Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation
Edizione
In G. Kišiček and I.Ž. Žagar. (Eds.), What do we know about the world? Rhetorical and argumentative perspectives, 365-389. Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation
Pagine (o numero dell’articolo)
365-389