Stakeholders in promotional genres. A rhetorical perspective on marketing communication
Additional information
Authors
Mazzali Lurati S.,
Pollaroli C.
Type
Book chapter
Year
2013
Language
English
Book
G. Kišiček & I.Ž. Žagar (Eds). What do we know about the world? Rhetorical and argumentative perspectives
Publisher
Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation
Edition
In G. Kišiček and I.Ž. Žagar. (Eds.), What do we know about the world? Rhetorical and argumentative perspectives, 365-389. Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation
Pages (or article number)
365-389
