"Shorting Ethos" - Exploring the Relationship Between Aristotle’s Ethos and Reputation Management
Informazioni aggiuntive
Autori
Shanahan F.,
Seele P.
Tipo
Articolo pubblicato in rivista scientifica
Anno
2015
Lingua
Inglese
Abstract
While Aristotle’s ideas in the area of virtue ethics are considered to be among the most prominent in the field, less attention has been given to one of his most crucial and significant texts, On Rhetoric, and the role that virtue plays in reputation management. This article explores the role that virtue plays in moral character, or ethos, which is a critical component of persuasion according to Aristotle. It then identifies how persuasion is critical to reputation repair according to current reputation management theory, and demonstrates how Aristotle’s theories on virtue and ethos underpin many substantive and procedural recommendations for corporate reputation management. We therefore argue in this paper that being ‘short’ on ethos can not only lead to an ethical crisis and reputational damage, it can have a material impact on a corporation’s ability to be effective in recovering from reputational damage.
Rivista
Corporate Reputation Review
Volume
18
Numero
1
Mese
febbraio
Pagina inizio
37
Pagina fine
49
