Chiara Pollaroli
http://usi.to/ncy
Publications
Key publications (2)
Journal Article (9)
- Serafis D., Greco S., Pollaroli C., Jermini C. (2020) Towards an integrated argumentative approach to multimodal critical discourse analysis: Evidence from the portrayal of refugees and immigrants in Greek newspapers, Critical Discourse Studies 17(5):545-565
- Greco S., Schaer R., Pollaroli C., Mercuri C. (2018) Adding a temporal dimension to the analysis of argumentative discourse: justified reframing as a means of turning a single-issue discussion into a complex argumentative discussion, Discourse Studies, 20 (6):726-742
- Greco S., Schaer R., Pollaroli C., Mercuri C. (2018) Adding a temporal dimension to the analysis of argumentative discourse: justified reframing as a means of turning a single-issue discussion into a complex argumentative discussion, Discourse Studies, 20 (6):726-742
- Rocci A., Pollaroli C. (2018) Introduction, Semiotica 220: 1-17. (Special issue “Multimodality in Argumentation” guest edited by Andrea Rocci and Chiara Pollaroli):1-17
- Mazzali Lurati S., Pollaroli C., De Ascaniis S. (2018) Multimodality and Argumentation in Online Visit Recommendations. An Action-centered Analysis, International Review of Pragmatics. Special issue “Pragmatic insights for multimodal argumentation” guest edited by Assimakis Tseronis and Chiara Pollaroli:270-293
- Rocci A., Mazzali Lurati S., Pollaroli C. (2018) The argumentative and rhetorical relevance of multimodal metonymy, Semiotica. Special issue Multimodality in Argumentation:123-153
- Wildfeuer J., Pollaroli C. (2018) When context changes. The need for a dynamic notion of context in multimodal argumentation, International Review of Pragmatics. Special issue “Pragmatic insights for multimodal argumentation” guest edited by Assimakis Tseronis and Chiara Pollaroli:179-197
- Bigi S., Pollaroli C. (2016) La costruzione delle preferenze dei consumatori: il concetto di ‘natura’ nei messaggi pubblicitari di prodotti alimentari, L’Analisi Linguistica e Letteraria XXVI:7-20
- Pollaroli C., Rocci A. (2015) The argumentative relevance of pictorial and multimodal metaphor in advertising, Journal of Argumentation in Context:158-200
Book (2)
- Oswald S., Greco S., Miecznikowski-Fuenfschilling J., Pollaroli C., Rocci A. (2020) Argumentation and Meaning. Special issue of Journal of Argumentation in Context (JAIC)
- Oswald S., Miecznikowski-Fuenfschilling J., Greco S., Pollaroli C., Rocci A. (2019) Rhetoric and Language: Emotions and Style in Argumentative Discourse. (= Informal Logic,39:4)
Book chapter (5)
- Wildfeuer J., Pollaroli C. (2018) Seeing the untold. Multimodal Argumentative Strategies in Movie Trailers. Multimodal argumentation and rhetoric in media genres. John Benjamins, 189-215
- Mazzali Lurati S., Pollaroli C. (2016) Blending metaphors and arguments in advertising. F. Ervas and E. Gola (Eds.), Metaphor and Communication. Amsterdam: John Benjamins, 498-525
- Mazzali Lurati S., Pollaroli C. (2014) A pragma-semiotic analysis of advertisements as multimodal texts: a case study. A. Maiorani and C. Christie (Eds.), Multimodal Epistemologies: Towards an Integrated Framework. London: Routledge, 66-82
- Rocci A., Mazzali Lurati S., Pollaroli C. (2013) Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial. In B. Pennock-Speck and M.M. del Saz Rubio (Eds.), The multimodal analysis of television commercials, 157-187. Valencia: Publicacions de la Universitat de València (PUV)
- Mazzali Lurati S., Pollaroli C. (2013) Stakeholders in promotional genres. A rhetorical perspective on marketing communication. In G. Kišiček and I.Ž. Žagar. (Eds.), What do we know about the world? Rhetorical and argumentative perspectives, 365-389. Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation
Conference proceedings (2)
- Pollaroli C. (2013) T(r)opical patterns in advertising. In D. Mohammed and M. Lewiński (Eds.), Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA). Windsor: OSSA.
- Pollaroli C. (2012) Tropos y topoi: los esquemas argumentativos en los anuncios publicitarios. Paper presented at 1er Colloque franco-espagnol d’analyse de discours et didatique de langues, Le langage manipulateur: pourquoi et comment argumenter?, 13th – 15th September, Arras, France
Article in conference proceedings (1)
- Serafis D., Greco S., Pollaroli C., Jermini C. (2020) Multimodal arguments in the mainstream press: Illustrating portrayals of migration. Proceedings of the Ontario Society for the Study of Argumentation Conference, Vol. 12.. Ontario: University of Windsor. The Twelfth Conference of the Ontario Society for the Study of Argumentation (OSSA12) ‘Evidence, Persuasion & Diversity’. Ontario, Canada. 3-6 June 2020
Report in scientific conference (18)
- Pollaroli C., Bonelli L. (2018) Argumentation about multimodal argumentation. ISSA conference. University of Amsterdam. 3rd-6th July
- Pollaroli C. (2018) The discovery of a functional genus as a premise. Cases of multimodal metaphors. Final workshop of the RAS Project on Argumentation and Metaphor. University of Cagliari. September 24th
- Mazzali Lurati S., Pollaroli C., Marcantonio D. (2018) The rhetorical and argumentative relevance of ‘extreme consequence’ in advertising. ARGAGE Argumentation and Language. Lugano. 7-9 February 2018
- Pollaroli C. (2017) An integrated method for the analysis of multimodal tropes and their argumentative-rhetorical function. International Conference on Multimodal Communication. Osnabrück. 9-11 June
- Zampa M., Pollaroli C. (2017) Out of the frying pan into the fire: an attempt to redesign the “Fertility Day” campaign in Italy. Visualizing (in) the new media. Neuchâtel. 8-10 November
- Zampa M., Pollaroli C. (2017) With the best intentions and the worst arguments: The “Fertility Day” campaign in Italy. 2nd European Conference on Argumentation: “Argumentation and Inference”. Fribourg. 20-23 June
- Pollaroli C. (2016) The discovery of a functional genus: when metaphors fulfill an argumentative inferential function. Metaphor Festival. Amsterdam. 31 August - 3 September
- Mazzali Lurati S., Pollaroli C., De Ascaniis S. (2015) Believe me! I tell you and I show you: you must go! Connective pragmatic predicates in multimodal argumentative reviews for the Great Cathedral and Mosque in Cordoba. 14th Conference of the International Pragmatics Association. Antwerp. 26-31 July
- Bigi S., Pollaroli C. (2015) La costruzione delle preferenze dei consumatori: il concetto di ‘natura’ nei messaggi pubblicitari di prodotti alimentari. Ecodiscorso ed ecocritica: quale nuova reciprocità tra umanità e Pianeta?. Milano. 16-17 October
- Pollaroli C. (2015) Multimodal metaphors in advertising: do they condense arguments from analogy?. 2nd International Symposium on Figurative Thought and Language. Pavia. 28-30 October
- Pollaroli C. (2014) Multimodal argumentation in print advertisements: the case of The Economist. Second Croatian International conference on Rhetoric “Days of Ivo Škaric”. Postira (Brac) Croatia. April 23-26
- Pollaroli C. (2014) The argumentative relevance of rhetorical strategies in movie trailers. 8th Conference of the International Society for the Study of Argumentation (ISSA). Amsterdam, Netherlands. July 1-4
- Pollaroli C. (2013) The relationship between tropes and topoi in the multimodal argumentation of advertisements. Interpersonal communication and social interaction. Lugano, Switzerland. 3rd – 4th October
- Mazzali Lurati S., Pollaroli C. (2012) Convincing thorugh modes: how multimodal argumentation works in TV commercials. Paper presented at CADAAD 2012. Critical approaches to discourse analysis across disciplines. 4th - 6th July, Braga (Portugal)
- Mazzali Lurati S., Filimon I. A., Pollaroli C. (2012) Genre and officium in multimodality: A rhetorical perspective on annual reports.. Paper presented at 6th International Conference on Multimodality (6ICOM), 22nd – 24th August, London, (UK)
- Mazzali Lurati S., Pollaroli C. (2012) Stakeholders in promotional genres. A rhetorical perspective on marketing communication. Paper presented at First Croatian International conference on Rhetoric (in honor of Ivo Skaric), 19th – 22nd April, Postira, Croatia
- Pollaroli C. (2012) T(r)opical patterns in advertising. Paper presented at Colloquium Amsterdam-Lugano, 23rd March, Amsterdam, Netherlands
- Mazzali Lurati S., Pollaroli C. (2011) A pragma-semiotic analysis of ads as multimodal texts. SFL meets Pragmatics: Analysing Multimodal Discourse. Loughborough, UK. 1st – 3rd September
Conference poster (2)
- Mazzali Lurati S., Pollaroli C. (2012) Multimodalité et analyse du discours: l’exemple d’un publicité de presse. Poster presented at 7e Giornate svizzere della linguistica. 13th – 14th September, Lugano, Switzerland
- Mazzali Lurati S., Pollaroli C. (2011) Blending metaphors and arguments in advertising.. Poster presented at Metaphor and Communication. 12th – 14th May, Cagliari, Italy
Other publication (3)
- Oswald S., Greco S., Miecznikowski-Fuenfschilling J., Pollaroli C., Rocci A. (2020) Argumentation and Meaning
- Pollaroli C., Greco S., Oswald S., Miecznikowski-Fuenfschilling J., Rocci A. (2019) Introduction to the Special Issue
- Mazzali Lurati S., Pollaroli C. (2013) A vantaggi estremi, estrema creatività. Una caratteristica della pubblicità italiana
