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Usability and Digital Analytics

Description

The course deals with the relationship between hypermedia products (e.g.: websites, mobile apps) and their users, analyzing effectiveness/efficiency/user satisfaction: usability, as well as actual usages: digital analytics. Usability will be approached taking into account both expert inspections as well as user testing, dealing in particular with such tools as heuristics and user scenarios. Also eye-tracking techniques will be presented and discussed. Digital analytics will consider several online communication outlets, ranging from websites and mobile apps to Facebook pages/groups, videos, Twitter, newsletters etc. The course will also present a holistic model, encompassing both usability and analytics, called UsERA, and based on Austin’s model of communication.

The assessment will be undertaken in a form of collaborative group projects (30%) and a written exam (70%).

People

 

Marchiori E.

Course director

Additional information

Semester
Spring
Academic year
2020-2021
ECTS
3
Language
English
Education
Master of Arts in Economics and Communication in International Tourism, Elective course, Minor in eTourism, 1st year

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